One can plan and develop products or services which will match the needs/wants of present and potential buyers.
Marketing begins with the evaluation of the the needs of the potential product buyers/users, so that the taste and specific desires of the groups may be used to design the products, price and promote as well as physically distribute the products to the buyer.
Basically the aim of marketing is to obtain a transaction (an actual exchange between the buyer and seller) in the end.
This is so true, I love the emphasis on evaluating the needs of the customer